Friday, September 19, 2008

Ad: Patriotic Act, & Why I don't want Biden's job

It didn't take the McCain long to jump on Biden's Good Morning America comments on tax increases for those making $250,000+/year and release this ad:

Deni handles well the underlying problem with McCain's attacks in the previous entry (how is paying taxes not patriotic, especially when fighting a war? - just because it isn't on the budget doesn't mean it ain't tax dollars feeding and clothing the military), and the independent Tax Policy Center has already done a better job of debunking the claims made than I could ever do. I just want to talk for a moment about this ad as an ad.

Because the first word that comes to mind is "slapdash." Seriously, this ad could be created on my 3+ year old Mac laptop in an hour. It isn't meant to have a long life, except to be passed among party faithful. It's the photocopied flyer version of a television ad.

Which I take as a recognition, somewhere down in the reptilian brain of the McCain campaign (how you like that illiteration?), that these kind of attack ads are nothing more than jabs, meant to keep the opponent off-balance and reactive while accepting that none of them will be a knock-out punch.

(I think that's why I didn't like this ad much - it seems like a cheap jab, when the opponent actually dropped the hands far enough to be taken out with roundhouse.)

All it took was one moment, one perhaps-not-ideal choice of phrase, by Biden to open up the attack.

And this is why I don't want Biden's job. Because he has to debate Palin.

Do I think Palin will "beat" Biden? The very idea made me spit-take tea all over the aforementioned laptop. No, that's not the problem.

I can't imagine being in his position, knowing you can mop the floor with this clueless, inexperienced candidate, and yet having to do it so carefully knowing that anything that can be spun into a misstep will be all over the campaign ads the next day. If he so much as smirks at one of Palin's ditzy non-answers, he'll be crucified. Hell, if he holds back, he'll still be crucified.

If something so benign as referring to the paying of taxes as a patriotic journey unleashes a flurry of jabs, how much of a minefield will it be to step into the ring with that intellectual flyweight?

Good luck, Joe. My best advice? Ignore the jabs, don't jab yourself, but take that uppercut opening when it comes, then walk quietly back to your corner for the standing eight. Then do it again.

No smirking. And watch your footwork.

AP via Yahoo!: Biden: Paying higher taxes patriotic for wealthy

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